SEO promotion
The program is designed for beginners who want to learn Internet marketing or SEO-optimization and search engine promotion of websites, both their own and in SEO studios. The course is an excellent start to a career as an optimizer. You will learn the basics of SEO-optimization and promotion, get practice in composing SEO, site optimization, skills in working with services and ways to get links to get top positions in Google.
We tried to include in the program all the necessary techniques and services for the work of seo-specialist. Many practices and home tasks will allow you to get the first experience of SEO-optimization. Further you need, the next 6 months to actively study the materials, practice – this is maximized by internship in SEO-studio, where you can go as a trainee with mentors and senior colleagues. real cases of the full cycle of site promotion, from market analysis to semantic kernel compilation, SEO-optimization, promotion and analytics.
CONTENTS
- Introduction to SERM, SEO-optimization;
- Designing, segmentation, clustering of search queries;
- SEO-optimization. Promotion for regions;
- Webmaster tools, position checking;
- Analytics;
- Link Building;
- Competitor Analysis;
- Usability;
- Website design and development, HTML, CMS;
- SEO copywriting;
- Traffic Channels – SMM, Contextual Advertising;
- Technical optimization;
- Strategies, promotion plan.