Marketing base

You will learn how to distinguish your product in the marketplace through positioning, design, and creativity. You’ll be able to test communication channels and choose those that will engage your audience rather than drain your budget. You’ll set realistic goals to grow customer loyalty, not just hype and hypotheses.

As a result, you’ll create an action plan that you can adapt to your case – so that your product stays in the hearts (and in the shopping cart) of your audience.

Program

MODULE 1. INTRODUCTION TO MARKETING
CLASS #1. MARKETING: WHAT, HOW, WHY

MODULE 2. MARKETING IN BUSINESS
CLASS # 2. PRODUCT VS SERVICE
LESSON # 3. BRAND

MODULE 3. BRAND DESIGN AND ATTRIBUTES
CLASS # 4. DESIGN OF SIMPLE THINGS. PRODUCT
CLASS # 5. BRAND BOOK AND BRAND ATTRIBUTES
CLASS # 6. FEEDBACK SESSION
CLASS #7. CREATIVE SESSION FOR INSPIRATION WITH CASES.

MODULE 4. HIT THE TARGET OF THE TARGET AUDIENCE
SESSION #8. ANALYZING THE TARGET AUDIENCE
SESSION 9. COMPETITOR ANALYSIS
SESSION #10. FEEDBACK SESSION
SESSION # 11. COMMUNICATION

MODULE 5. MARKETING CHANNELS
SESSION # 12. OFFLINE VS ONLINE
CLASS # 13. DIGITAL MARKETING
CLASS # 14. COLLABORATIONS, COLLABS, INFLUENCERS. GUEST LECTURER
CLASS # 15. GOALS AND THEIR CONTROL

MODULE 6. POSITIONING
CLASS # 16. STAND OUT OR DISAPPEAR
LESSON # 17. POSITIONING
SESSION #18. FEEDBACK SESSION
SESSION #19. FINAL PRESENTATIONS